| Google LSA | Google PPC Ads | |
|---|---|---|
| Position on Google | Above everything | Below LSA, top of page |
| How you pay | Per verified lead (call/message) | Per click (lead or not) |
| Average cost | $20–$80 per lead | $3–$15 per click |
| Trust signal | Google Guaranteed badge | Standard ad label |
| Setup requirement | Background check + license verify | No verification required |
| Dispute bad leads | Yes — get credit for bad leads | No — pay for every click |
| Best for | Inbound calls from ready buyers | Broader targeting & retargeting |
To run LSA, Google verifies your business license, insurance, and runs a background check on the owner. This takes 1–2 weeks. Once approved, the green "Google Guaranteed" badge appears on every ad — which is why customers trust it more than regular ads. We handle the entire verification process for you.
We submit your license, insurance, and business details to Google. Background check runs. Typically approved within 1–2 weeks. One-time process.
Once approved, your Google Guaranteed ad appears above all other results whenever someone in your service area searches for your trade.
They click your card, call your number, or send a message — all tracked inside the LSA dashboard. No landing page required.
Google charges you per lead — not per click. If a lead is spam, a wrong number, or outside your service area, you dispute it and get your money back.
We manage your budget, dispute bad leads, monitor your review score, and adjust service areas and hours to keep your cost per lead as low as possible.
The Google Guaranteed badge means Google will reimburse customers up to $2,000 if they're unhappy with your service. This level of trust is something no regular ad can buy — and it converts browsers into callers.
Someone searching "HVAC repair near me" at 2pm on a Tuesday has a broken AC and needs help today. LSA puts you in front of people at the exact moment of highest buying intent — and they call you directly.
Unlike Google PPC where every click costs money regardless, LSA lets you dispute leads that were spam, wrong number, or out of your area. You only pay for real opportunities.
The more 5-star Google reviews you have, the higher Google ranks your LSA card. We help you build a review generation system so your ranking compounds over time.
Full LSA setup and verification · Budget management · Weekly lead dispute filing · Service area optimization · Review score monitoring · Monthly performance reporting · Direct line to your account manager. You answer the phone. We handle everything else.
Most trades in your market aren't running LSA yet. The sooner you're verified, the sooner you're the Google Guaranteed business they call first.
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